Objective four

To launch extensive awareness programmes for blood banking services including donor motivation, so as to ensure adequate availability of safe blood.

  1. Efforts shall be directed towards recruitment and retention of voluntary, non-remunerated blood donors through education and awareness programmes.
    • There shall not be any coercion in enrolling replacement blood donors.
    • The replacement donors shall be encouraged to become regular voluntary blood donors.
    • Activities of NGOs shall be encouraged to increase awareness about blood donation amongst masses.
    • All blood banks shall have donor recruitment officer/donor organiser.
    • Each blood centre shall create and update a blood donor’s directory which shall be kept confidential.
    • In order to increase the donor base specific IEC campaigns shall be launched to involve youth in blood donation activities.
  2. Enrolment of safe donors shall be ensured.
    • Rigid adherence to donor screening guidelines shall be enforced.
    • At blood donation camps, appropriate attention shall be paid on donor enrolment and screening in accordance with national standards instead of number of units collected.
    • A Counselor in each blood centre shall be appointed for pre and post donation counseling.
    • Result seeking donors shall be referred to a Blood Testing Centre (BTC) for post donation information and counseling.
  3. State/UT Blood Transfusion Councils shall recognise the services of regular voluntary non-remunerated blood donors and donor organisers appropriately.
  4. National/State/UT Blood Transfusion Councils shall develop and launch an IEC campaign using all channels of communication including mass-media for promotion of voluntary blood donation and generation of awareness regarding dangers of blood from paid donors and procurement of blood from unauthorised blood banks/ laboratories.
  5. National / State / UT blood transfusion councils shall involve other departments / sectors for promoting voluntary blood donations.